Consumer Observation of the Day: Purple Drank

So today I was at Harris Teeter, looking at the soda aisle and came to this realization:

White people must not drink grape soda.

Now as a market researcher, I'm in the business of stereotyping people's consumer behavior based on their lifestyle, race, income, etc so I tend to notice buying habits. Normally, I have data that backs up my hunches...but in this time this was not necessary.

My proof?

Diet soda is mostly targeted at white people. There is diet everything from Coke to Club Soda to Sunkist but there is NOOOO diet grape soda.

I rest my case.